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SBLVIII Super Bowl Ad
CLIENT: www.happythumbsinteractive.com CAMPAIGN: SBLVIII Best Super Bowl 2024 Ad No one watched - Happy Thumbs. Happy Moments. AGENCY: Antonio’s In-house one-creative Team PROJECT: Creative concept and brief presentation. A self promotion case-study. happythumbsinteractive.com MY ROLE/INVOLVEMENT: Creative Director. Designer. Motion Design IMPACT: Global Brand and Creative Awareness and offered a role at a creative agency or Sports Entertainment studio.
Paramount+ Global
CLIENT: Paramount+ Global CAMPAIGN: CBS Sports.com And CBS Entertainment. AGENCY: CBS Interactive.com - In-house design team MY ROLE/PROJECT INVOLVEMENT: Interactive Designer IMPACT: Increased management and client project updates. Supporting creative strategy and technical setup. Delivered full collect campaigns
Salesforce
LED Display Public Ads in Motion - Salesforce National SMB Week + Uber EatsCLIENT: Salesforce CAMPAIGN: FY19 National Small Business Week AGENCY: In-house SMB Design Team IMPACT: I worked with both teams to meet the deliverable date. Salesforce SMB’s and Sensory Interactive teamed to create large-scale display promo for SMB campaign event. Salesforce West - Elevators & Hallway Monitors and social lounges Internal Screens Salesforce Tower - Lobby LED Display VISIT: Sensory Interactive CLIENT: UberEats Regional Coast to Coast CAMPAIGN: UberEats - StarBucks Public Ads AGENCY: In-house Design team www.ubereats.com/brand/starbucks Art Director Sky Macfadyen VISIT: Sky’s Website
GAP I AKQA
CLIENT: GAP CAMPAIGN: Gap Friends l Summer Dress Promo AGENCY: AKQA CRD Dept Project Involvement: Brand Ad Visual Design and Motion Development, asset generation, Email banners, Mobile, Html5 and Social Media Ads, animated gifs, streaming video and DCO App Ad driven. Visual and interface design and animation storyboard sequences. IMPACT: Provided design and website support utilizing content authoring platforms, Successfully delivered full-set video Ad, Rich Media and sports campaigns.    
Wellness Health I Rite Aid
CLIENT: Rite Aid CAMPAIGN: Rite Aid Brand Development and Weekly Promo Ad design. Thrifty Ice Cream - East Coast Expansion AGENCY: PureRed PROJECT INVOLVEMENT: Interactive Designer Weekly promo Ad design, motion development, asset generation, Html Email blasts and banner Ad Display, Mobile, Html5 and Social Media Ads, animated gifs, streaming video and DCO app Ad driven. Design and animation training and design presentations. IMPACT: Driving online and in-store traffic. Translating marketing branding and strategies. SCROLL DOWN TO PREVIEW
Nike.com Jordan
CLIENT: Nike.com Jordan AGENCY: AKQA Project Involvement: Asset generation, mobile, and Social Media Ads, animated gifs, streaming video and DCO Ad driven. Design storyboard sequences. Dynamic Campaign project platform management. IMPACT: Published Nike.com Jordan products and creative promotions. Content Management System Adobe Experience Manager (AEM), formerly known as CQ5 Communique5 Authoring platform. VISIT NIKE.COM https://www.nike.com/jordan
Comcast
CLIENT: Comcast l ComcastNow CAMPAIGN: A New ComcastNow is Coming! Simple Personalized Mobile AGENCY: In-House Design Team MY ROLE/PROJECT INVOLVEMENT: Digital Designer ComcastNow - Intranet SharePoint Design. Redesigned Logo. Brand Exploration Development of Tools How-To PowerPoint Presentation decks IMPACT: Successfully launched a seamless experience across all Division and Regions for desktop and mobile users.
Warner Bros Dodge
CLIENT: Warner Bros Discovery l Dodge CAMPAIGN: Challenger SRT Hellcat Interceptor AGENCY: happythumbsinteractive.com - In-house design team PROJECT INVOLVEMENT: Strategy Concept Designer IMPACT: Successful film promotion poster in partnership with Dodge SRT Hellcat and WB VISIT WARNERBROS.COM warnerbros.com/movies/mad-max-fury-road dodge.com/srt.html SCROLL DOWN
LogiTechG Gaming
CLIENT: LogiTech CAMPAIGN: Brand Group l LogiTechG - Advanced Gaming Gear -NO WIRES. NO LIMITS. LIGHTSPEED WIRELESS GAMING GEAR AGENCY: In-house creative team Project Involvement: Motion development, asset generation, mobile, Html5 and Social Media Ads, animated gifs, streaming video and DCO App Ad driven. Visual and interface design, animation storyboard sequences. Dynamic Campaign project platform management and Presentations.
Beauty Trends I AdRoll
CLIENT: Clinique l M.A.C Cosmetics CAMPAIGN: Online exclusive offers and dynamic ads AGENCY: AdRoll l In-house design Team MY ROLE/PROJECT INVOLVEMENT: Dynamic Designer: Created promotional campaigns from briefs, utilizing dynamic techniques, motion graphics. Translating marketing and brand strategies for digital interactive traditional platforms and e-commerce clientele. IMPACT: Building brand success and ROI. Driving online and in-store traffic.
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